AVSystem Blog on Information and Communication Technology

WiFi Marketing with WhatsApp Integration

Written by Linkyfi Team | 20/09/2023

In the current vibrant market, everyone is seeking that personal touch, a nuance that feels distinctly their own. As our lives progress at a rapid pace, the demand for instantaneous and localized suggestions has transitioned from being a luxury to an absolute necessity.

Now, take into account the youthful demographic in South-East Asia, a lively cohort that is rapidly moving away from conventional SMS and fervently adopting platforms like WhatsApp. It's evident that a transformation is underway! Hence, it's genuinely exhilarating to witness two pioneers, Linkyfi - the maestro of WiFi marketing, and TapTalk.io - the mastermind behind WhatsApp gateway and comprehensive chat solutions that can elevate your business, coming together. This alliance is not merely a strategic venture; it's a tribute to the forthcoming era, with the goal to amplify WhatsApp marketing and strengthen the role of OTP codes in facilitating flawless verification. Together, they are encapsulating the spirit of a burgeoning digital age.

 

Benefits of the Linkyfi and TapTalk.io Integration:

  1. Real-time Proximity Marketing: This partnership empowers enterprises, particularly those situated in vibrant locations such as shopping centers and retail chains, to deliver localized advertisements influenced by a user's exact location through WiFi marketing. These prompt ads align closely with the visitor's present situation, lending a personal touch to marketing efforts and enhancing their relevance significantly.
  2. Direct Chat: Through the integration with WhatsApp, visitors have the opportunity to partake in dialogues that are both authentic and individualized. This not only strengthens trust but also cultivates a direct rapport between businesses and their clientele.
  3. Better Marketing: The prevalent use of WhatsApp among the younger population, particularly in South-East Asia, presents a golden opportunity for businesses. It provides an unmatched platform for engaging with this demographic precisely where they are most active.
  4. Cost-Effective Communication: WhatsApp offers a more cost-effective channel compared to traditional SMS. This is a significant advantage for commercial entities looking to streamline their operational expenses while maintaining effective communication.
  5. Instant Messaging: In busy commercial settings, time is a crucial factor. Be it dispatching OTPs or conveying important notifications, WhatsApp ensures that messages reach visitors swiftly and without delay.
 

With these advantages at hand, commercial venues are not merely offering a service; they are creating a refined, seamless, and deeply personalized experience for each person who steps through their doors.

Pioneering Integration

Linkyfi Representative: "In an era where hyperlocal targeting, AI integration, and hyperpersonalization are reshaping the contours of retail marketing, staying ahead of the curve is more crucial than ever. At Linkyfi, we are steadfast in our mission to equip clients with dynamic and robust solutions. Our strategy is centered around fostering an omnichannel approach, a vision brought to life by the seamless integration of essential platforms like WhatsApp directly into our Guest WiFi platform, a maneuver of great significance in the bustling APAC region.

Our collaboration with TapTalk.io marks a significant milestone in this journey. The integration process was not only straightforward but also impressively rapid, reducing our time-to-market to a mere few hours. This partnership has empowered Linkyfi with potent tools such as WhatsApp OTP for reinforced contact data verification, and WhatsApp Blast for orchestrating advanced programmatic marketing campaigns, inclusive of cutting-edge proximity marketing techniques.

Working with TapTalk.io has been a delightful experience. Their progressive approach aligns flawlessly with Linkyfi's vision, fostering a synergy that is set to redefine the retail marketing landscape. As we navigate forward, I am eager to delve into the plethora of opportunities this collaboration offers, establishing new benchmarks in the industry and heralding a new wave of innovation in WiFi marketing" shared Ɓukasz Kwiatkowski, Business Unit Director - Linkyfi

 
 Carving the Future Together

TapTalk.io Representative: "We are immensely excited to collaborate with Linkyfi. They truly are the gold standard when it comes to developing guest WiFi software for bustling locales such as shopping centers and dining spots. We believe that our WhatsApp solutions, including the highly effective WhatsApp OTP, WhatsApp Blast messages, and the prospective WhatsApp chatbot, are the perfect match to their exceptional offerings. Together, we are forging new pathways to enhance communication and marketing experiences at these popular venues to unprecedented levels. In South-East Asia, WhatsApp has emerged as a dominant force in the marketing sector. We are fully confident that our collaborative efforts with Linkyfi, a leader in their field, will generate a significant buzz in the industry. Looking forward, the potential integration of WhatsApp chatbots depicts a future that is not only promising but downright thrilling. We are eager to reveal the remarkable innovations that this partnership is set to bring to the forefront " shared Firyal Tharifa, Strategic Partnerships Manager at TapTalk.io

 
In Conclusion

The collaborative venture between Linkyfi and TapTalk.io marks a groundbreaking advancement in the digital sphere. Utilizing their collective expertise, they are adeptly addressing the needs of commercial spaces such as shopping malls and retail chains. By capitalizing on the extensive reach of WhatsApp, particularly among the younger demographic in South-East Asia, and the demand for frictionless guest WiFi solutions, they aspire to transform the communication and marketing approaches of these establishments. It transcends merely providing services; it's about spearheading a technology-infused, streamlined, and contextually resonant experience for customers.