WiFi Marketing - Analytics - FAQ

What type of analytics and reporting features are available in WiFi marketing?

Linkyfi provides advanced analytics tools, including real-time dashboards, historical statistics, heatmaps, visitor behavior tracking, footfall analysis, dwell time, and conversion reports. These insights help businesses measure campaign performance, optimize physical spaces, and improve marketing strategies.

What kind of insights and reports can I get from WiFi data?

With Linkyfi, you gain access to customer demographics, loyalty, behavior, visit frequency, dwell time, location heatmaps, peak traffic hours, and campaign engagement. Reports include detailed graphs and behavior trends.

Can WiFi analytics track customer visit frequency and dwell time?

Yes. Linkyfi tracks how often a customer visits, the duration of their stay, and where they spend time within a location. This data powers loyalty programs, remarketing, and operational adjustments to maximize engagement and sales.

Does WiFi marketing support targeted campaigns based on guest behavior?

Absolutely. Linkyfi uses behavioral triggers such as location, dwell time, visit frequency, and time of day to launch automated and highly targeted marketing campaigns that drive conversions and enhance customer experiences.

Can surveys and promotions be sent via multiple channels?

Yes. Linkyfi supports multichannel marketing, enabling businesses to send promotions, surveys, and updates via SMS and email - all triggered by customer behavior or preset campaign schedules.

How can I improve my ads using real-time data from WiFi marketing?

Linkyfi's real-time analytics allow marketers to adjust campaigns instantly. By analyzing live data, you can push location-based offers, retarget frequent visitors, or test different messages during peak times to increase ad effectiveness.

Can Linkyfi help increase customer loyalty through WiFi marketing?

Yes. Linkyfi helps increase loyalty by offering personalized rewards, promotions, and loyalty points when customers log in or revisit your venue, driving repeat business and deeper engagement.

What industries benefit most from WiFi marketing with Linkyfi?

Industries like retail, shopping malls, airports, restaurants, stadiums, healthcare, and transport hubs gain significant value from Linkyfi by enhancing customer experiences and generating additional revenue streams.

Can Linkyfi capture demographic data like age and gender?

Yes. Linkyfi can collect self-declared demographic data through login forms, social media integrations, or surveys - allowing businesses to create more personalized and effective marketing campaigns.

How does Linkyfi help improve in-store sales?

By analyzing customer flow and behavior, Linkyfi helps businesses create targeted offers, optimize store layouts, and increase upselling opportunities, directly contributing to higher sales and improved conversion rates.

Can I run location-based campaigns with Linkyfi?

Yes. Linkyfi enables hyper-local marketing by delivering promotions or messages based on a visitor’s exact location within your venue - perfect for driving traffic to specific stores, kiosks, or events.

Can Linkyfi be used to retarget customers after they leave the venue?

Yes. Linkyfi enables retargeting via email or SMS by using the data captured during visits. This helps businesses re-engage customers, promote new offers, or collect feedback post-visit.