AVSystem Blog on Information and Communication Technology

WiFi Marketing Services for Internet Service Providers (ISP)

Written by Linkyfi Team | 03/10/2023

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Challenging the Status Quo: Are ISPs Stuck in the 'Boring' Rut? 🤔

In a world bursting with digital innovation, many ISPs still come across as, well, boring. 🙄 Stuck in the monotony of selling plain connectivity, they risk being overshadowed. But with tools like Linkyfi, there's an opportunity to shake things up and step into the spotlight. ✨ Ready to redefine your ISP game? 💡🚀

1. Diversification of Services

Let's face it: Selling Access Points as simple white boxes with antennas poking out like some techy porcupine isn’t going to win any "ISP's Next Top Model." 📡❌🕺 It's about as alluring as socks with sandals in the world of connectivity. If you're looking to add some sizzle to your offering, you need to think beyond just connecting devices. You need flair, pizzazz, a sprinkle of modern tech magic! 🎩✨

Enter Linkyfi. It's not just about broadcasting WiFi; it's about making WiFi dazzling. With features that turn your once "plain Jane" service into the talk of the town. And let's not forget its state-of-the-art geolocation – making your network not just smart, but genius-level IQ smart. 🌍📍

So, why settle for the mundane when you can be the ISP that everyone wants an invite from? Upgrade, diversify, and let Linkyfi add that much-needed charisma to your services!

2. A Strong Marketing Proposition: Traditional vs. Trendsetter

🤨 Traditional ISP Selling Points:
  • "Yes, we offer connectivity. Like everyone else."
  • "Our devices... they're rectangular. And shiny!"
  • "Faster speeds, because that's innovative... right?"
  • "Unlimited data. Revolutionary, isn’t it?"
  • "Technical support? On weekdays, business hours."
VS
😎 Linkyfi's Refreshing Selling Points:
  • "Connectivity with personality. Recognize your customers!"
  • "Customized WiFi captive portals and landing pages – branding meets broadband."
  • "Deep dive analytics. It’s like WiFi with a PhD!"
  • "Marketing tools so advanced, even the golden era of advertising would be impressed."
  • "Pinpoint geolocation: It's not just about 'being online' but 'where you are online.'"
Example Use-Cases:
  • The Modern Café: Not just another place with WiFi. They're now greeting guests with personalized deals as they connect. "Hey, Jack! Your usual latte? It's on us today!" ☕️🌟
  • The 21st Century Library: Stepping up from just being a quiet spot. With Linkyfi, they’re guiding readers to available seating zones, highlighting new digital book arrivals, and getting feedback to better cater to the community’s needs. 📚💡
 
 

3. Use-Cases That Speak Volumes

Imagine a local ISP aiming to penetrate the competitive shopping mall industry in its region. With Linkyfi, it can approach mall operators not just with internet packages but with a complete guest WiFi solution. Shopping malls can provide visitors with seamless WiFi access, integrate loyalty programs on login pages, or even run surveys to gauge shopper satisfaction. This additional layer of service can significantly boost visitor satisfaction and dwell time, leading to increased sales for retailers within the mall, ultimately making the ISP's proposition more enticing to the shopping mall industry.

Similarly, for ISPs targeting the retail sector within these malls, Linkyfi offers a unique proposition. Retailers can gather data on footfall, dwell times, and even gauge the effectiveness of in-store promotions, all facilitated through guest WiFi. It's not just about connectivity; it's about business intelligence.

This change emphasizes the value that Linkyfi can bring specifically to shopping malls, enhancing their visitor experience and offering valuable data insights to both mall operators and individual retailers.

Checkout our shopping mall case study and video showing Linkyfi guest WiFi marketing software in action.

Conclusion: Elevating the ISP Game with Linkyfi

Traditionally, ISPs have been viewed in a rather utilitarian light, much like the essential but unsung heroes who change a light bulb. While they fulfill a fundamental need, the engagement often stops at a functional level. Selling access-points and mere connectivity? That's just keeping the lights on.

Enter Linkyfi. This game-changing guest WiFi platform transforms the ISP narrative. No longer are ISPs just the 'technical folks' lurking in the background. With Linkyfi, they're stepping into a pivotal role, turning a simple connection into a conduit for value and growth. It's akin to going from merely installing a bulb to lighting up an entire experience.

For the retail business, this shift is monumental. It’s not just about having internet access; it's about harnessing that access to understand clientele, enhance customer experiences, and boost brand engagement. ISPs equipped with Linkyfi aren’t just offering a service; they're providing a strategy, a partnership, and a vision.

In financial terms? This means more than just selling equipment. It translates to increased revenue opportunities, sustained client relationships, and a stronger market presence. ISPs become indispensable partners in the business growth journey.

To sum it up: With Linkyfi, ISPs can shine brighter, reaching beyond their traditional scope and illuminating the path for businesses to thrive in the digital age.