This guide is for Product Managers, Portfolio Leads, and ICT Decision-Makers at telecom operators and ISPs.
Let’s be honest - if all you offer for SME is bandwidth, you’re basically training an AI to do your job.
SMEs don’t just want Wi-Fi - they want Wi-Fi that works for their business. Something that welcomes guests, collects insights, promotes their brand, and runs itself without a support nightmare.
As a Product or ICT lead at a telco or ISP, this might be the perfect moment to pivot - transforming your offer from just connectivity to a full end-to-end solution your SME customers actually need.
All it takes is combining Wi-Fi 7-ready CPEs with a fully managed WiFi-as-a-Service platform like Linkyfi. No bulky infrastructure. No custom dev. No “just another router” offer. This is how you move from selling boxes… to building value. And yes - how you stay three steps ahead of the bots.
What You Need to Launch SME WiFi-as-a-Service
To build a great WiFi service for SMEs, you need three smart ingredients:
Centrally Managed CPEs
Keep it simple - standardized, remote-controlled via ACS routers mean faster setups and fewer headaches.
Modern Wi-Fi 7 Devices
No need for pricey enterprise gear. Today’s Wi-Fi 7 routers (CPEs) can do the job with power to spare.
A Smart Platform Like Linkyfi
Captive portals, analytics, and WiFi marketing tools - all in one place, all automated.
Put them together, and you've got a scalable WiFi-as-a-Service model that’s easy to launch and easy to love.
Value-proposition
As a product manager, you need a story your sales team can tell, and your SME customers can immediately get behind.
Here’s the core message:
This isn’t just Wi-Fi - it’s a branded guest login, customer data, and easy-to-use marketing tools that help your business grow.
With WiFi-as-a-Service, SMEs get:
- Easy login for customers - via email, phone, or social media
- Contact data collection for follow-up marketing and loyalty campaigns
- Branded guest Wi-Fi that looks professional and promotes their business
- Real-time analytics on visitors, repeat customers, and peak hours
- Simple tools to run promos, gather feedback, and boost engagement
- No IT skills needed - Telco sets it up, SME runs it with a user-friendly dashboard
They run their business. You run the Wi-Fi.
A 5-Step Rollout Plan for Telcos
From Idea to WiFi-as-a-Service for SME
Plan the Service
- Define your SME customer needs and general value proposition
- Choose compatible Wi-Fi 7 CPEs that support TR-069/TR-369
- Map out a clear, tiered offer
- Align pricing with your connectivity plans
Set Up the Tech Stack
- Deploy Linkyfi as the guest WiFi management layer - cloud or on-prem
- Deploy ACS as the CPE management solution
- Integrate it with your existing backend - CRM and billing
- Customize branded captive portals and user flows
- Prepare device templates for remote provisioning
Pilot with Real Customers
- Run a small pilot with a handful of SME client
- Remotely provision CPEs using your TR-069 platform
- Collect feedback on usability, performance, and analytics
- Refine templates and adjust onboarding if needed
Train Sales, Enable Support
- Educate sales teams with demo portals, FAQs, and feature overviews
- Use Linkyfi’s white-label kits and ready-to-go materials
- Ensure support teams are equipped to monitor and troubleshoot remotely
Launch & Scale
- Begin commercial rollout across B2B or SME customer base
- Bundle service with connectivity for ARPU lift
- Use Linkyfi analytics to monitor adoption, usage, and performance
- Optimize based on usage patterns and customer feedback
Overcoming Common Objections
Here’s how we tackle the usual questions Telco teams ask before launching WiFi-as-a-Service with Linkyfi:
Isn’t this too expensive?
- Linkyfi is priced to fit into your existing connectivity offers.
- It’s easy to bundle or upsell.
- Using Wi-Fi 7 CPEs keeps hardware costs low.
Isn’t this going to be complicated?
- The whole service is built to be repeatable and low-effort.
- Devices can be provisioned and managed remotely (TR-069/TR-369).
Won’t rollout take forever?
- You can have a working pilot in 2–3 weeks.
- Full commercial launch in under 3 months.
- Portal templates and onboarding tools are ready to go.
Will our sales team be able to sell this?
- Yes. We provide white-label sales kits, training, and demo portals.
- If they can sell the internet, they can sell WiFi-as-a-Service.
What if we need help?
- You’ll have full pre-sales support and onboarding assistance.
- Our team works with you every step of the way, before and after launch.
How to Work with the Linkyfi Team
You don’t need to do it all yourself - the Linkyfi team is here to make things easy.
Here’s what working with us looks like:
- We guide you step by step – from idea to launch.
- We set up a demo – branded with your logo, showing how the service works.
- We support your pilot – with real SME clients, to test and fine-tune.
- We train your team – sales, support, and anyone else who needs to know.
- We provide materials – ready-to-use brochures, portal screens, and more.
- We stay with you after launch – for support, updates, and scaling.