When your passengers spend two hours on the road, Wi-Fi isn’t a luxury - it’s the new seatbelt.

That’s what SAT (Saptco Alsa Transport), one of Saudi Arabia’s most forward-thinking transport operators, realized when they set out to redefine passenger experience across the Kingdom. With Linkyfi, AVSystem’s intelligent Wi-Fi management and marketing platform, SAT (Saptco Alsa Transport) transformed every bus and station into a digital touchpoint - connecting thousands of passengers daily, generating valuable customer data, and opening new revenue streams through smart marketing.

Challenge: Staying Connected While on the Move

In public transportation, providing stable, high-quality internet access is notoriously difficult. Vehicles move between coverage zones, passengers connect and disconnect, and operators struggle to manage dozens of access points scattered across the country.
For SAT- with its 155 modern buses and 11 passenger stations - the challenge was even bigger: deliver reliable, free Wi-Fi to bus passengers on every journey, while ensuring the network remains secure, compliant, and easy to manage centrally.
But SAT didn’t stop at providing free internet. They wanted to turn Wi-Fi into something strategic - a channel for engagement, data, and monetization.

Solution: One Platform for Passengers, Stations, and Data

SAT chose Linkyfi as the core of its connected-transportation strategy. With 90 access points (81 on buses and 9 in stations), all managed from a single cloud dashboard, the company can now control, monitor, and optimize Wi-Fi performance across its entire network — in real time.
Passengers connect through a branded captive portal, available in both Arabic and English, with an intuitive login flow:

• Enter email and phone number
• Accept terms of use and marketing consent
• Watch a full-screen welcome video before browsing

That simple journey unlocks a wealth of benefits — for both sides. Passengers enjoy free connectivity; SAT gains a compliant database of engaged users.

Results: Data-Driven Connectivity That Pays Off

• 90 APs covering 81 buses and 9 stations
• 600-800 daily users, peaking between 19:00-20:00
• Centralized cloud management through Linkyfi
• Automated analytics on user engagement per station
• Integrated marketing capabilities with measurable results

Through Linkyfi, SAT not only provides high-quality Wi-Fi in buses but also runs data-driven marketing campaigns - promoting its own mobile app or offering ad space to partners. Every video shown at the captive portal and every click in the system turns into measurable marketing value.

“What stood out to us was how carefully SAT shaped the experience they wanted for their passengers. Every screen, every step of the journey had intention behind it. Bringing such a well-designed concept to life on a network that never stops moving was a challenge we were genuinely excited to deliver.”
— Łukasz Kwiatkowski, Business Unit Director, Linkyfi

For Passengers: Comfort Meets Connectivity

For SAT passengers, the experience is effortless. Whether waiting at a terminal or traveling between cities, they enjoy free, stable, and secure internet access on all devices. The portal’s dual-language support (Arabic and English) ensures accessibility for all travelers, locals and visitors alike.

The Wi-Fi in buses also enhances onboard entertainment and encourages passengers to use SAT’ mobile app, creating a seamless digital journey from ticket booking to arrival.

For SAT: New Data, New Revenue, New Possibilities

Every Wi-Fi session is an opportunity for growth. Through Linkyfi, SAT gathers verified contact data with user consent, enabling targeted marketing campaigns.

This approach helps:

• Increase app adoption by promoting downloads directly in the captive portal
• Monetize Wi-Fi by selling advertising placements or showing promotional videos
• Understand usage patterns per station or route for service optimization

With everything controlled from a single cloud dashboard, SAT maintains full visibility and control - even as buses move across the country.

“What Linkyfi brings us is control and clarity. We can manage the user journey, collect verified data with consent, communicate with passengers, and keep the experience consistent across buses and stations. It’s a powerful layer that supports both our customer experience and our marketing goals.”
 — Driss Moutawakil, Chief Marketing & Revenue Officer, SAT (Saptco Alsa Transport)

A Regional Benchmark for WiFi in Transportation

By combining mobility, data, and marketing in one platform, the SAT-Linkyfi project sets a new standard for smart transportation in the Middle East.
SAT (Saptco Alsa Transport), now leads the way for Wi-Fi in the transport sector - proving that reliable connectivity can turn every ride into a smarter experience and every passenger into a connected customer.