How Linkyfi transformed passenger connectivity, unlocked new revenue opportunities, and streamlined digital engagement across one of Latin America’s busiest airports - with deployment delivered by trusted partner KubiWiFi

Executive Summary

Airports already monetize parking, retail, lounges, and ads - so why should WiFi stay free for everyone except the airport?

At El Dorado International Airport in Bogotá - Latin America’s busiest airport, serving more than 45 million passengers annually - public WiFi became an opportunity to turn passenger screen time into a scalable digital revenue channel.

Using Linkyfi, the airport introduced paid WiFi access, multilingual onboarding, localized payments, and intelligent advertising management across terminals and passenger zones. Delivered together with trusted regional partner KubiWiFi, the project transformed airport WiFi from a background utility into a centralized engagement and monetization platform built for high-density environments.

Highlights

• 25% boost in WiFi monetization revenue after migrating to the Linkyfi platform.

• 35% increase in advertising engagement driven by enhanced user experience and targeted captive portal flows.

• 90% fewer WiFi support incidents, dramatically reducing operational overhead for IT teams.

• One unified WiFi platform across 3 airport terminals with seamless passenger roaming.

• Hundreds of thousands of passengers connected monthly through a reliable, scalable airport WiFi experience.

Introduction

Modern airports are expected to deliver fast, reliable, and accessible connectivity throughout the passenger journey. At the same time, operators face increasing pressure to improve operational efficiency and develop new non-aeronautical revenue streams.

For El Dorado International Airport, public WiFi became an opportunity not only to elevate passenger experience, but also to create a scalable digital engagement and monetization platform capable of supporting long-term growth.

To support this transformation, Linkyfi by AVSystem was deployed as the airport’s centralized WiFi management and marketing platform for high-density public environments. 

About

El Dorado International Airport serves more than 45 million passengers annually across three terminals, making it the busiest airport in Latin America and one of the region’s most strategically connected transportation hubs, with routes spanning the Americas, Europe, and key international destinations.

With thousands of concurrent daily connections across public and operational areas, the airport required a centralized platform capable of supporting large-scale connectivity, advertising management, and differentiated access policies for passengers and staff.

Project Context

The operator needed to support international travelers with localized payment methods, multilingual onboarding, and consistent connectivity experiences across terminals.

Additionally, airport staff required separate authentication workflows and operational connectivity policies independent from public passenger access.

The airport also sought more sophisticated advertising capabilities, including campaign scheduling, ad rotation, ad shuffle logic, and session-aware brand exclusivity.

Challenges and Objectives

Key Challenges

The project focused on addressing several operational and commercial priorities:

• Monetizing airport WiFi efficiently

• Supporting COP, EUR, and USD payments

• Improving advertising relevance and engagement

• Managing connectivity across high-density terminals

• Separating passenger and staff access policies

Project Objectives

The airport aimed to:

• Increase non-aeronautical revenue

• Improve passenger connectivity experience

• Enable localized payment processing

• Introduce advanced advertising management

• Simplify centralized operations

• Improve analytics visibility and engagement tracking

Solution: Linkyfi Deployment

Linkyfi, a powerful WiFi management and marketing platform developed by AVSystem, modernized the airport’s connectivity and monetization ecosystem.

Designed for high-density public environments, Linkyfi provided the flexibility and scalability required to support millions of passenger sessions, advanced monetization workflows, and centralized operational management across the airport infrastructure.

The deployment was implemented in collaboration with KubiWiFi, whose regional expertise and operational support ensured a smooth rollout and reliable integration across the airport environment.

Paid WiFi Access

Linkyfi enabled the airport to introduce premium WiFi packages through a streamlined captive portal experience optimized for both domestic and international travelers.

The deployment included:

• A dedicated COP payment gateway

• A separate EUR/USD payment gateway

This multi-currency approach simplified payment handling while improving accessibility for international passengers traveling through the airport.

Seamless Premium WiFi Purchase Experience

To simplify premium WiFi onboarding, Linkyfi introduced a responsive captive portal flow optimized for mobile devices and high-traffic transportation environments.

Passengers could quickly review their selected WiFi package, choose a preferred payment provider, and complete transactions directly from the airport WiFi landing page.

A key component of the deployment was the integration with Kushki, enabling localized payment processing for COP transactions while maintaining a seamless user experience for travelers connecting within Colombia.

The responsive portal design ensured consistent usability across smartphones, tablets, and passenger self-service terminals, reducing onboarding friction during peak traffic periods.

Advanced Advertising Engine

Linkyfi introduced centralized advertising management with support for:

• Time-based campaign scheduling

• Ad rotation

• Ad shuffle logic

• Session-aware ad exclusivity

This approach improved campaign quality, advertiser satisfaction, and engagement performance across airport terminals while creating new monetization opportunities for the airport operator.

Multi-language Experience

Linkyfi delivered localized captive portal experiences with automatic language detection and translated onboarding flows, improving accessibility for international travelers.

Passenger vs Staff Access Flows

Separate captive portal logic was implemented for passengers and airport staff.

Passengers received simplified onboarding and monetization flows, while airport personnel benefited from secure, role-based operational connectivity and streamlined authentication.

Multi-terminal Support

Linkyfi provided centralized management across three terminals, enabling unified analytics, scalable policy management, and consistent user experiences throughout the airport environment.

Deployment Process

The rollout was completed in multiple coordinated phases to minimize operational disruption.

Deployment activities included payment gateway integration, captive portal configuration, advertising setup, testing under high-density conditions, and terminal-by-terminal scaling.

Working closely with airport operational teams, KubiWiFi coordinated deployment and integration activities, ensuring reliable implementation across the airport infrastructure.

The centralized Linkyfi architecture allowed the airport to expand functionality progressively while maintaining operational continuity.

Results and Business Impact

Following deployment, the airport achieved measurable improvements in monetization, operational efficiency, and passenger engagement.

Key outcomes included:

WiFi monetization revenue increased by 25% after migrating to the Linkyfi captive portal platform, creating stronger and more scalable non-aeronautical revenue opportunities.

Passenger interaction with sponsored campaigns and portal advertisements grew by 35%, driven by smoother experiences and more engaging captive portal journeys.

At the same time, Linkyfi stability and session reliability reduced WiFi-related support cases by more than 90%, significantly improving operational efficiency.

The deployment also unified WiFi operations across 3 airport terminals within a single platform, enabling seamless roaming and a more consistent passenger experience throughout the airport.

Today, the unified airport WiFi environment supports hundreds of thousands of passenger connections every month, delivering reliable, scalable connectivity in one of the region’s busiest transportation hubs.

The airport also gained deeper analytics visibility into passenger behavior, campaign performance, and connectivity trends.

“This deployment demonstrates how airports can transform public WiFi into a scalable digital engagement and monetization platform. Together with KubiWiFi, we delivered a solution that increased WiFi revenue, improved advertising engagement, and simplified operations across the airport environment.

The KubiWiFi team brought strong regional expertise, excellent deployment coordination, and hands-on operational support throughout the entire project. Their experience in delivering large-scale connectivity projects played an important role in ensuring a smooth rollout and reliable implementation across one of Latin America’s busiest transportation hubs."

— Jędrzej Filipowicz, Pre-Sales Engineer, Linkyfi

“Delivering this project required much more than deploying WiFi infrastructure. KubiWiFi coordinated the rollout across multiple airport terminals, managed local integrations, and supported high-density testing to ensure a seamless passenger experience at scale.

Working together with the Linkyfi team was a great experience throughout the entire deployment. Their platform flexibility, technical expertise, and responsiveness allowed us to deliver advanced monetization and engagement capabilities while maintaining reliability in one of the region’s busiest airport environments.

Together, we turned airport WiFi into a high-performing digital engagement and monetization platform - increasing revenue opportunities, driving stronger passenger interaction, and delivering a seamless connectivity experience for hundreds of thousands of travelers every month.”

— Lukas Murillo, LATAM Sales Director, KubiWiFi

Conclusion

The deployment of Linkyfi by AVSystem transformed public WiFi at El Dorado International Airport into a scalable digital engagement and monetization platform.

By combining paid access, intelligent advertising automation, multilingual onboarding, and centralized operational management, the platform elevated passenger experience while opening new commercial opportunities for the airport operator.

Supported by trusted deployment partner KubiWiFi, the project demonstrates how modern airports can leverage WiFi infrastructure not only to deliver reliable connectivity, but also to create scalable digital services and sustainable non-aeronautical revenue streams.

For transportation environments seeking enterprise-grade WiFi monetization, advanced passenger engagement, and operational scalability, Linkyfi delivers the flexibility and control required for modern airport connectivity strategies.