Are you a CPE vendor, distributor, or software integrator?

AVSystem offers four primary partner tracks: CPE Vendor, CPE Reseller, Software Integrator, and Fiber Network Wholesaler.

Benefits include broadening your offer with the entire AVSystem portfolio, getting trusted/industry-proven partner solutions, acquiring new leads provided by AVSystem, and offering customers complete management solutions for all access technologies.

In the Lead Gen (Lead Generation) Model, the partner primarily focuses on generating leads, while AVSystem handles Project Delivery, Customer Success, 1st Line Support, 2nd Line Support, and Infrastructure. In the VAR (Value Added Reseller) Model, the partner takes on greater responsibility for service delivery (Project Delivery, Customer Success, 1st & 2nd Line Support) in exchange for securing recurring revenue.

The partnership business model follows an 8-step process: 1. Generate initial interest from the customer, 2. Arrange a demo, 3. Demo presentation, 4. Customer onboarding, 5. Trial support, 6. Close the deal, 7. Customer support, and 8. Revenue sharing.

We provide up-to-date, curated marketing materials in various formats, which are continuously shared with partners to support their sales and marketing efforts.

We encourage mutual content interaction: sharing blog posts, reposting on social media, and allowing partners to post slightly edited versions of our articles on their own blogs. We also actively support each other on social media to increase following and engagement.

We share our business and marketing expertise, including best practices, tips, and insights on what works (and what doesn't) in the market. We also value receiving market and cultural insights from our partners in return.

Partners are essential for providing local market insights, including trends, relevant topics, and cultural aspects. We use this information to adjust our campaigns and provide support with content localization and translations.

We offer several co-marketing opportunities, including: providing product and partnership testimonials, featuring your logotype and a link to your website on our partner profile, and assisting with creating product reviews.

Yes, we support cooperation for events, including organizing joint booths, coordinating joint attendance, and providing mutual promotion and support on social media before, during, and after the event.

Our support includes: technical expertise and support, proofreading for partner-created content (if needed), providing demo presentations for end-customers, and comprehensive customer support (depending on the partnership model).